Social Media Do's and Don'ts

As we all know it’s important to have a social media strategy and consistently work your plan. We’ll take a look at what you should be doing and what you should avoid.


Things you should try doing:

  • Keep the “social” in your media, using casual language as if you were talking to a friend.
  • Follow your business partners and invite them to follow you.
  • Choose attention-grabbing imagery. If you don’t have good pictures available, check out a stock photo website.
  • Use words and pictures that evoke emotions. Post thoughts and images that people will carry around in their mind.
  • Get permission before using someone else’s photos or a photo of someone else.
  • Consider using humor in your posts, but avoid anything divisive.
  • Include quick reference sheets, infographics or other things people will refer back to later.
  • Use a combination of generic hashtags (#justlisted) and specific tags (#flowertownlofts) to increase your likelihood of appearing in searches.
  • Incorporate videos or a live event. Create simple tutorials, showcase property listings or host a live Q&A.

Things you should avoid:

  • Don’t just post a flyer, handout or postcard. The size and format aren’t necessarily optimal for social media.
  • Avoid typos and blatant errors. These can diminish your credibility.
  • Be careful whose info you share. While it can be helpful to retweet, share or repost supporting material, you don’t want to pass on content from an unknown entity or a competitor.
  • Don’t ignore comments or respond with snark. Successful social media moguls know how to turn an online conversation into a beneficial relationship.
  • Avoid thinking of social media marketing as something you can do in your “spare time” – social media is a powerful tool and deserves your attention.
  • Don’t post controversial content on your business accounts. It’s smart to be cautious on your personal accounts also.

In the end it is all about doing whatever works best for your business. 
- By Stephanie Clark , Jun 13, 2018